The Weather Business...
If there is a special event coming up. or we are looking to plan an outing with family friends... often we look to the 'weather man' or girl, to give us their best prediction on the weather.
I used to joke that I would love to be a weather man in Melbourne, as it would be an easy job "cloudy, overcast, windy with potential for light rain" would be my frequent call.
Over the weekend NBC, Private Equity Group Blackstone and Bain Capital all got together to purchase the Weather Channel, which was previously privately held.
The pricetag... US$3.5 Billion!!! Who knew the weather business was so valuable. What is interesting is... they wanted $5 Billion.
The reasons they gave were simple "The Weather Channel is the third most distributed cable network and is viewable in more than 97 percent of cable television homes in the United States. Its website, www.weather.com, has nearly 40 million unique visitors per month."
40 million unique visitors is an astonishing amount of web traffic.
Did you any idea that the weather business was so profitable?
I used to joke that I would love to be a weather man in Melbourne, as it would be an easy job "cloudy, overcast, windy with potential for light rain" would be my frequent call.
Over the weekend NBC, Private Equity Group Blackstone and Bain Capital all got together to purchase the Weather Channel, which was previously privately held.
The pricetag... US$3.5 Billion!!! Who knew the weather business was so valuable. What is interesting is... they wanted $5 Billion.
The reasons they gave were simple "The Weather Channel is the third most distributed cable network and is viewable in more than 97 percent of cable television homes in the United States. Its website, www.weather.com, has nearly 40 million unique visitors per month."
40 million unique visitors is an astonishing amount of web traffic.
Did you any idea that the weather business was so profitable?
posted by SMC Trader at
7/07/2008
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